Catalogue and brochure translation

Keep promotional wording and technical information consistent

Promotional sentences, specification tables, product codes and ordering details all describe the same product. We keep product families, model names, options and units consistent across pages. We do not add technical features or superiority claims that are absent from the source. We agree with you on whether product names should be retained, translated or explained. Approved product wording and operating manuals can provide useful terminology references. Any discrepancy between the product description and a table can be raised for clarification.

Use brand language that makes sense to your readers

A brochure may introduce a company, explain a new product or invite readers to ask for a quote. We retain that purpose and use natural language. Where a literal translation would be difficult to understand, we can suggest wording that preserves the meaning. Rewriting and creating new slogans are agreed as separate tasks. We do not turn the source promises into stronger commercial claims without your approval. Share any tone-of-voice guidance, approved phrases or wording you want to avoid.

Plan text length and layout together

Text length changes between languages. We review the space available for headings, captions, tables, covers and any buttons before starting. Editable design files and font information make this easier. If only a PDF is available, we assess text extraction and layout work. Once the translation has been placed in the design, an on-screen or prepress review can be planned to check page breaks, truncated wording and the relationship between images and text. The quote specifies which of these tasks are included.

Keep terminology consistent across print and digital material

Catalogue wording may also appear on your website, exhibition material and sales presentations. We use consistent product and brand terms across these channels. If you are preparing a new website or multilingual publication, translation can be planned alongside our design, website development and SEO services. We list the wording and files required for each medium. The quote explains whether print preparation, editing design files or uploading material to the website is included, so the delivery scope is clear before work begins.

Frequently asked questions