Review crawl access and indexing first
We begin with the website’s structure and its important pages. We review crawl access, indexing settings, redirects, canonical URLs and the sitemap together. We check whether titles and descriptions match the pages, whether key links are accessible and where mobile usability needs attention. Search Console data informs the review where available. Findings are prioritised, with a clear distinction between changes we can implement and work requiring another development team.
Match search terms to customer needs
We consider your services, customer questions and existing content together. Keyword research helps establish the purpose of each page, rather than simply increasing the number of pages. We create clear relationships between service, document, product and guidance content. Closely related searches can be covered on one useful page instead of several near-duplicates. Copy uses natural language. Headings and links help customers find their next step.
- Page mapping around services and customer needs
- Distinct titles, descriptions and internal links
- Content improvements or consolidation where appropriate
Plan translation and multilingual SEO together
A direct translation may not reflect the search terms used in a new market. We assess terminology, service availability and page purpose for the intended audience. URLs, canonical tags and reciprocal hreflang links are planned for available language versions. Each version needs suitable content and navigation. An untranslated page is not labelled as an available language alternative. Additional languages are planned according to the content review required and your ability to serve those markets.
Measure visibility in AI-assisted search
For AI-assisted search, we work on clear service descriptions, accessible content, consistent business information and relevant source links. Structured data is aligned with visible content, and search-bot access is considered alongside the hosting setup. This preparation does not require a paid AI assistant to be activated on your website. Measurement focuses on indexing, queries, page visibility and relevant enquiries. Rankings, traffic increases and citations in AI answers cannot be guaranteed. We assess progress over time using the data available for the project.
Details we check
- Crawl access, indexing and sitemap coverage
- Redirects, canonical URLs and language alternatives
- Page purpose, headings and content relationships
- Structured data that reflects visible content
- Access to measurement tools and enquiry forms
Information to prepare
- Share the website, target markets and priority services.
- List existing language versions and planned additions.
- Provide suitable access to Search Console and analytics if available.
- Describe previous work, technical restrictions and your objectives.
Frequently asked questions
01Do you guarantee first place on Google?+
No. Search engines determine rankings. Our quote specifies the reviews, content and technical work, deliverables and measurement required. We discuss expected timing based on the website’s condition and the level of competition.
02Does GEO work require an additional AI subscription?+
Content and technical preparation do not require a paid AI assistant on the site. If additional analysis or third-party tools are needed, licence and service costs are explained in the quote or agreed separately as a change to the project scope.
03Does SEO have to be an ongoing contract?+
A one-off technical review and implementation can be planned separately from ongoing content and monitoring. The follow-up period, reporting schedule and changes to be delivered are agreed in writing. A continuous maintenance package is not required for every project.
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